What is Analytics?

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Thanks to the advancement in the technology, most of the data transformation, reservation and restoration happen in the virtual world, which facilitates the process of the data analysis. Now the question may arise that “what is analytics?” and “why is it matters?”
After reading several articles and watching all the available videos on the YouTube, I understood what the analytics are and how beneficial they are. Wikipedia gives a very vivid definition to the generic term “Analytics” defining it as “the process of discovery, interpretation, and communication of meaningful patterns in data.” Analytics is multidisciplinary, which makes it different from analysis. Thanks to the analytics, it is possible to go back to the massive data recorded in the archive, have an insight into them, and get the useful information needed for making better decisions and strategic moves to achieve improvements.
Long and Siemens in their article briefly write about the “big data,” “academic analytics” and “learning analytics” concepts. Big data is a term that describes the large volume of data, or as the Oracle pinpoints “Big data describes a holistic information management strategy that includes and integrates many new types of data and data management alongside traditional data.” Learning and academic analytics are similar concepts; the focus of the first one is in the learning process of the individual, whereas the latter reflects the role of data analysis at the institutional level.
In the field of teaching, teachers and educators can benefit from analytics, as it will enable them to go into the data, see the students’ progress, rank the courses according to the needs of the learners, and predict outcomes.

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In the recent years, in Armenia, many educational centers in the market became competitive, and try to offer a better education than the others. Hence, the educational centers need to make the most of all the available assets to improve their performance. Analytics will help the educational centers to identify the effectiveness of the offered courses and whether there is the need for making changes. Moreover, by comparing the performance of the students they can make find out that how helpful the received education was and predict the learners’ performance in the same filed.
Big data and analytics will help educational centers to improve their services, education, performances and make the necessary changes for better.

For more information watch the attached videos:

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